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A Trade Marketing Audit is a comprehensive, systematic, subjective and periodic examination of the company’s trade environment, strategy, organisation, systems, productivity and functions with a view to determining problem areas and opportunities. The result should be a plan of action aimed at improving the company’s Trade Marketing performance.
This 12-page paper provides comprehensive overview of the key areas that should be included in the Audit.
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NOTE: Following payment, this product will be made available on the Kamcity Shop site for immediate download.
Content:
Trade Environment
Trade Marketing Strategy
Trade Marketing Organisation
Trade Marketing Systems
Trade Marketing Productivity
Trade Marketing Functions
Conducting a Trade Marketing Audit – (5 Stages)
Finance in Trade Marketing£5.00
Global Customer Audit - A basis for your global trade strategy£10.00
Ratio Calculation Handbook£5.00
