Brand View Promotional Calendar (1 Retailer)

Maximising promotional investment is crucial to FMCG businesses everywhere. Brand View Promotional Calendars make it easy to evaluate the effectiveness of these campaigns.

Enabling your business to:

1. Understand what has driven recent market share change,
2. Evaluate competitor’s promotional strategy,
3. Plan future promotional activity with confidence,
4. React quickly to non compliance issues,
5. Assess which mechanics drive the greatest ROI (when combined with EPOS data),
6. Save time and money by removing the need for routine store visits.

Download Sample Report (0.5MB Excel File)

Promotional Calendars show the promotional activity taking place for every SKU in a category across a given retailer on a weekly basis. A great tool for category teams looking to review promotional strategies and for key account managers who need quick answers.

Report Specification:

A Brand View Promotional Calendar gives both:

• A visual summary of promotional activity by retailer over the last 6 months (making it easy to see which brands and SKUs have been promoted together)
• A detailed spreadsheet showing the exact promotional activity seen in-store, across each of the retailers, by week.

Building your report:

1. Please choose from the categories, retailers and duration drop downs at the top of this page and click add to basket,
2. Pay for your basket and one of the Brand View team will be in touch immediately to clarify your selection,
3. The team will build your report and send this through as soon as its complete. This is normally within 3 hours of your request (during business hours).

Data Specification:

• Duration: 6 months (26 weeks) of data are shown per calendar. Data is available from April ‘08 through to today. Any 26 week period during that time can be chosen. If selected 'other' from the duration drop down the Brand View team will be in touch shortly to clarify.
• Products: Data will be delivered at SKU level across your chosen category*.
• Promotional detail: All promotional text will be shown e.g. Save 25% Was £1.08, now 81p.
• Retailer: Please choose one retailer from the following list: Tesco, Asda, Sainsbury’s, Waitrose. Other retailers are also available on request depending on the category: Morrisons, Boots, Superdrug, Wilkinsons.
• To pick more than one retailer for your report please select a different analysis from the KamShop.

If you would like to discuss any aspect of this product before ordering or you are interested in a category / retailer that is not listed above, please contact the Brand View team who would be happy to run a customised analysis. Tel: 0844 357 9970.

Brand View data is used by major FMCG manufacturers to track pricing and promotional activity everyday. Click here to find out more about Brand View’s services.

*This may exclude Own Label depending on the category.