Following payment, this product will be made available on the KamCity Shop site for immediate download.NOTE: Refunds may be offered at the discretion of the management.
This KAM-Tool provides a means of assessing the competitiveness of your brand or company offering, through the eyes of a Buyer in your account.
The Excel-based tool can also be used to assess perception of your company vs. other suppliers, your brand vs. other brands/private label in the category or SKUs within a brand, through the eyes of a customer.
The Buying Mix Analysis measures the buyer’s perception of the important aspects of the offering and conducting the analysis helps you step out of your company-shoes and view its products from the point of view of a purchaser rather than a seller. Full instructions are included.
NOTE: The BMA is also included in the NamCalc suite of account analysis tools.
Screenshot of Buying Mix Analysis
You will need Microsoft Excel installed on your computer to successfully operate this tool.
NOTE: Following payment, this product will be made availableon the KamCity Shop site for immediate download.
Grocery Retail News, Tools, and Training for Key Account Managers in the FMCG Sector
© 2019 EMR-NAMNEWS Ltd. Registered in England. No: 3158402